Three New Summer Bubble Dresses have been added to the Sale, all priced $9.95!  We are determined not to let Summer End yet, there is plenty of time left to enjoy some sun and summer.

Premature baby thrives with donated breast milk

Photo by Paul Houle

To read the complete story, go to http://www.kansascity.com/2010/08/17/2157602/from-one-familys-tragedy-another.html#ixzz0wydR80ok

We are so excited to offer this Long Side Snap Dress for the little Tiny (2-4lbs) dress. It is perfect for the NICU or for the little one ready to go home. This dress is made from a very soft crinkled cotton knit and is trimmed with a matching heart print rib.

The side snap shirt works wonderfully well for easy dressing, just open it up, lay down baby and snap a couple of snaps on each side. This gives easy access in the NICU or at home.

A cute little side tie cap is included.

Currently available in Tiny (2-4lbs) size only. The gown measures 16″ from shoulders in bottom hem and 6″ across at the underarms. It is made a little bit on the longer side for extra growing room.

100% Cotton, Machine Wash. Made in the USA

Pioneer of modern-day neonatology celebrates over 50 years of preemie care

80-year-old Philip Sunshine has no plans to retire. He states, “I guess they still enjoy my work!”

Photo by Ladyhawke

I read this article today, and thought it was so inspiring I wanted to share it with you. Many of us have been touched by the work that incredible Doctors do in the NICU. Well, here is one of the pioneers in the field and he has been at it for 50 years!  He has helped save the lives of 30,000 babies and is the Co-founder of the California Perinatal Association. I am sure that if his accomplishments were to be listed they would go on page after page, since Professor Emeritus Phillip Sunshine MD started his journey back in 1957!!!

The best statistic is that when he started his career, the preemie survival rate was less than 50%, now it is well over 90%, just another fact to celebrate!

Click on the above link (just under the title) to read the complete article about Dr. Sunshine and you’ll see how appropriate his last name is…

Here are some new cuddly blankets that are great gift ideas for the new Preemie baby. These are great cuddlers for the NICU Issolette, consider having Mom sleep with it and then leaving it at the NICU for baby to have Mommy’s smell close by.

Blue & Pink bears in our creamy fabric sits atop a pink with chocolate spots (17″ x 17″) blanket, trimmed in chocolate brown satin.

This brown and blue baby blanket is a classic favorite with a modern twist!

Sure to become baby’s favorite playmate, ready to keep her company and soothe her when the world seems really big.

Match them up with a footie from Little Me for a complete Gift Set:

It’s sleepy time again and this footie is the perfect choice! A wonderful color mix of pink and chocolate hearts fill this outfit and it is topped off with a sweet little teddy bear heart applique.

This cute little garment features front ruffled closures and a full-snap crotch for easy dressing and diaper changing.

A sweet ruffle trimmed cap is included.

100% Cotton. Machine wash. Imported

Three new Wubbanubs have arrived from the Mary Meyer collection! They are Latex free, no clips, safety tested and loved by babies the world over!!

Recommended for ages infant (newborn to 6 months).

They make great little toppers for a gift and are great for the newest baby in your family.

So here they are…Cutsie Caterpillar, Little MPV and Little Princess

All Our Beyond Preemie Size Little Me Footies are on close-out, at incredible pricing of $5.95 – $7.95.  Sizes range from 3 months – 9 months, stock up today.  Even a few for Christmas.  Get yours today before they are all gone!  Look for them in our Summer Sale section, where everything is prices below $10.00!

Here is just an example of one of the footies on Sale:

The Crossover-T is a simply wonderful NICU friendly isolette shirt with a front velcro closure, the underside is wide enough to snuggle around your little one.  This is a fantastic piece of NICU wear!

Discovery Health has partnered with Farmers Insurance and the March of Dimes to offer a new series on NICU.  The series follows babies fighting for their lives in the NICU.  The show premiered on July 15th at 10:00 (ET/PT) and is a 10-episode docu-drama series The NICU follows real families as they experience the rollercoaster of emotions that come with having a premature baby and features doctors and nurses from leading hospitals in Baltimore, San Diego and Cleveland, as they work around the clock to ensure the survival of their tiny patients.

For more information go to: http://www.marchofdimes.com/aboutus/49267_66280.asp

With the boating season just beginning, we are introducing our new “Anchors Away” Preemie clothes collection. This sweet little nautical theme is full of little black or red anchors, perfect for preemies (and those who love them) itching to get out on the water for summertime fun!

First we have our ever practical Nic-Gowns in either black or red, making them a great choice for twins and more. This long gown version of our Nic-T is ideal for NICU use and kangaroo care. The over the shoulder open seams have plastic snaps for IV and NICU access.

This is another of our great lay the baby down and snap up around styles with the plastic snaps down the front opening. This design is made from one piece of fabric ensuring no scratchy side seams.

The included cute little knot hat tops off this great NICU gown for $13.95!

Then we have the adorable Anchors Away Ruffle Dress for the future water princess. This is just the outfit she needs for a summertime trip to the beach or on the boat! She will be cute and cool in this one of a kind, nautical themed ruffle dress.

The 100% cotton ruffle dress is gentle on her skin and the little panties complete the outfit and make diaper changes easy.

Made in the USA from 100% Cotton. Machine Wash.

Currently Available in Preemie Size (3-6lbs) only for $19.95.

These adorable NICU friendly T-shirts are available in multiple prints for boys & girls for the incredible sale price of just $5.95! Our Side Tie-T’s offer fold back mittens to protect from scratching and keep little hands warm. Very easy dressing with a simple tie on each side. This style provides excellent access in the NICU allowing for any monitor leads. Available in Tiny (2-4lbs) size only.

The Crossover-T is a double layered, simple T-shirt, with no exposed seams. One side is made from 100% cotton interlock and the other is a cute cotton flannel. The large shoulder tabs and one big side tab provide a completely open layout for quick access and ease of dressing. Perfect for the tiniest preemie with IV’s and PICC lines.

Currently available in Tiny Size (2-4lbs) in 2 different prints for only $7.95 each. Froggie Princess is a delightful print where the princess is the little froggie and her insides are all pink! Blue Transport is an “all boy” print where your new bundle will be surrounded by trucks, boats and little trains! Your little preemie will be so cozy in these warm and cheery shirts.

Click here to see some pictures of the Crossover-T completely closed, partially open and completely open.

Take me out to the ballgame…it’s baseball season and we are ready! This Baseball Nic-T is perfect for the tiniest little slugger (boy or girl)!

With great plastic snaps at each shoulder, this little t-shirt provides all the access needed in the NICU. This is another of our great lay the baby down and snap up around styles. Perfect for IV’s, monitor leads and any other need the tiniest preemie may have.

This design is made from one piece of fabric making it possible to have no scratchy side seams. Only $6.95 and available in 2 sizes: Tiny (2-4lbs) & Preemie (3-6lbs).

Rows and rows of petite purple rose buds fill this cute outfit for your newest little preemie girl!

The side snap design makes for very easy dressing with the snaps on each side. Just open up the dress and then fold and snap up around baby! This style allows for NICU use and is also great for “take me home.”

The dress comes with  one pair (your choice) of purple rosebud print leggings or striped leggings for just $24.95. You can add an additional pair of leggings for a different look, or simply to have a back up pair for only $5.95. Currently available in Preemie Size (3-6lbs).

Plaid Bear Side Snap Set is the perfect solution for the preemie boy “getting to go home” outfit. The side snap top is constructed from ivory cotton interlock and is accented with a knit plaid bias trim on the shirt edge and the fold over cuffs. A hip little bear applique tops off the cute, but very practical side snap shirt. We have included matching plaid knit pants, knot hat and booties.

The side snap shirt works wonderfully well for easy dressing, just open it up, lay down baby and snap a couple of snaps on each side. This gives easy access in the NICU or at home. The sleeves have great fold over cuffs to cover those little hands.

This long-sleeved shirt can be worn alone or the matching pants can be utilized to make a complete outfit. Currently available in Preemie (3-6lbs) size only. 100% Cotton, Machine Wash. Made in the USA for the great price of $21.95